Karachi proptech Fortify registers a company in Saudi Arabia
The Karachi startup, which sells software to property firms, has a Saudi investment licence and a local entity. It now plans to hire in Riyadh.
Fortify, a Karachi property technology startup, has set up a company in Saudi Arabia and says Riyadh will be the first stop in its push abroad. Arab News Pakistan reported the move on 6 October.
The company was founded in 2021. It builds enterprise resource planning software for real estate firms, bringing sales, customer management, finance and property management into one system. According to the report, it received a licence from the Saudi Ministry of Investment in February 2026 and registered its Saudi company in July.
The Saudi residency permit, known as an Iqama, is still being processed. Cofounder Sidra Shakeel said hiring would begin once it comes through. The company is looking for Arabic speaking and technical staff.
“We believe starting with Riyadh, capital of the Kingdom, would be the first priority for us for global expansion.”
Fortify first attended the LEAP conference in Riyadh in 2024. Shakeel told Arab News the founders knew little at first about how business is run in the Kingdom or how much demand there would be for software like theirs. Ali said entering a new market brings its own challenges.
The company says it has early customers there. Keller Williams Saudi Arabia uses some of its products, and it has signed an agreement with Muathamad, a valuation firm in Riyadh. Arab News noted that these client details came from the company and were not independently verified.
Fortify is not alone. Syed Azfar Hussain, project director at the National Incubation Center Karachi, where Fortify was incubated, pointed to a shift of Pakistani founders towards Saudi Arabia since 2023 and 2024. Eight Pakistani startups finished a 12 week soft landing programme last month, run with BridgeStart, Ignite and AstroLabs, the report said. Saudi Arabia's Real Estate General Authority has also set up a PropTech Hub, which makes the Kingdom a natural market for a property software company.
Reported from Arab News Pakistan, which quoted the company and the incubator.
