The khata app that became a lender
CreditBook gave Pakistan's shopkeepers a free digital ledger, raised $12.5 million in a year, and then spent the next four turning the data into loans.
CreditBook
CreditBook launched in June 2020 as a free digital ledger, or khata, app that let Pakistan's small shopkeepers replace paper account books and chase payments with SMS and WhatsApp reminders. It has since become a licensed non bank lender to small businesses through its subsidiary CreditBook Financial Services, and it offers embedded financing to other platforms.
Karachi, founded 2020 Website
